Home services company cut public 1-stars by 70% in the first quarter

Apex HVAC used private feedback routing and Zapier-triggered review requests after job completion to grow trust before the first phone call.

First 90 days on Zyene Starter

The challenge

Technicians finished great work but never asked for reviews. Billing disputes and no-show confusion occasionally became 1-star Google reviews. The owner responded to reviews once a month, if at all.

The solution

Apex HVAC & Plumbing implemented Zyene Reviews with these capabilities:

Zapier trigger when jobs marked complete in their CRM
Negative Feedback Shield on every review request link
AI replies mentioning service type and neighborhood
GBP keyword performance tracking

Results

Google reviews

34112

+229%

Average rating

4.0 ★4.8 ★

+0.8

Public 1-star reviews

8/qtr2/qtr

−70%

Review request conversion

—22%

SMS

“Homeowners choose us from Google before they call. More reviews and faster responses mean we win jobs we used to lose to bigger franchises.”

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